This
amazing marketing stunt was pulled by Corona Extra and advertising agency Cramer-Krasselt. For one whole week followers had to lay off their
social networks. During this week the followers can check in on the mobile
website of “Find your beach” to tell in which pub they are enjoying their
Corona. Challenges were proposed by Corona with which followers could win credits. Approximately 40 000 pictures of followers enjoying a Corona have been
uploaded to Corona’s official website.
Find your Beach!To learn more check the Youtube clip.
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