Not so long ago I posted 2 commercials of Duvel Beer. The focus was on the details of the pictures and the music that enforces it. Now I have found a similar and recent commercial one for Guinness Beer.
The focus is on tradition and unique taste just as Duvel. Instead of using naked chicks and drunken guys they use the power of image and music. A totally different approach than other Beer Brands but nonetheless one that's being appreciated!
Norte Beer, a North Argentinian beer, used some creative guerilla marketing to create brand awareness. Basically they're giving an excuse for men to go to pubs and drink a beer. The commercial will explain it all!
In addition I also posted this video of Norte Beer, because it's quite funny as well. Matching this with previous commercial you can see that their strategy throughout advertising campaigns is on the freedom of men to go an drink a Norte beer in a pub without the girlfriend to be annoyed about it.
In Argentina many people love football. it is the country with the most football fans. But in the north, in the Salta province, everybody loves rugby.
So Salta beer wanted to deliver a unique experience to their customers. They developed a vending machine where only men, real men, could get a beer. By tackling the vending machine hard enough. The vending machine is equiped with a pussy meter, so you can massure how man you are when tackling the machine. Take a look at what I think is one of the coolest advertisment made for rugby en beer fans.
Let us know what you think and how much you would score on the pussy meter! ;) Cheers, Tim Dirven