Norte Beer, a North Argentinian beer, used some creative guerilla marketing to create brand awareness. Basically they're giving an excuse for men to go to pubs and drink a beer. The commercial will explain it all!
In addition I also posted this video of Norte Beer, because it's quite funny as well. Matching this with previous commercial you can see that their strategy throughout advertising campaigns is on the freedom of men to go an drink a Norte beer in a pub without the girlfriend to be annoyed about it.