Hahn Premium Light: Bomb

The Aussies are back, this time I'm going to highlight Hahn Premium Light Beer.

Next 2 commercials are the winners of the Outstanding Funny TV Commercial at the 2003 Australian Comedy Awards. It might be some time ago but it's still as funny as hell!

Like always, sit back, relax and enjoy!

Beanbag Bomb

Personally I really like these commercials because they contain many interesting elements.

In the commercials they firstly grab the attention of the audience by displaying this hot woman with barely any clothes on. She also does this incredible sexy 'I want you'-walk! Afterwards you see her enjoying her free time by sitting near the pool in the sun, in a spa and on a Gondola.
Then finally you have the element of surprise. The guy shows up by jumping on the the beanbag or in the jacuzzi, directly takes a Hahn Premium Light and takes a good zip of the bottle. You see the girl watching back at him but the guy just says 'What?'' like it was the most normal thing in the world.
Catchy slogans as: Some drink it because they're responsible, others because they just looove the taste (with a nice Australian accent)

Spa Bomb

In 2005 Hahn Premium Light aired the Gondola Fishing Ad, a sequel to the award winning Bomb ads.

By using humor, they want to draw the attention that drinking Light Beer is not only responsible when you go out but they also want to inform you that their beer actually tastes good! (which one might not think of light beers)

Did you know: Paul Middleditch also directed 'The Big Ad' for Carlton Draught, which I already discussed a few posts ago.

You have got to hand it to the Aussies, they make some funny ads!

Charly

Carlton draught: Big Ad

Carlton Draught's Big Ad was big and expensive but absolutely brilliant!

I'm not going to spoil anything for you, so just take a seat, relax and watch thr Really Big Ad! Below the ad you can read some more information about the ad.

This ad was filmed in Queenstown, New Zeeland in 2005 by director Paul Middleditch, who had already done some funny Hahn Beer commercials and won an Outstanding Funny TV Commercial at the Australian comedy awards in 2003. (funny as hell, will make a blogpost of them within a few days)

But it was Andrew Lesnie, director of photography, known for his work for Lord of the Rings, that really made sure the ad gives you the goosebumps. It does look a lot like a Lord of the Rings setting, doesn't it?

Dramatic surroundings needed support of a dramatic song. Hello there O Fortuna - Carmina Burana! The perfect match was born

By the way, only 300 actors were used to represent 3000 actors, got to love technology!

Those Australians sure are creative and funny.

Keep the beer flowing!

Charly

Carlton Draught Tingle

Have you ever got that feeling that you're working too hard and barely had time to go out and enjoy a night with your friends at the pub?

Well I think everybody knows that feeling...

Carlton Draught, one of Australia's most popular sold tap beers, knows the feeling as well and has been creative enough to translate it into the ''Carlton Draught Tingle'' (2010)

The Foster group decided not to launch the ad on TV because it could be offensive to the general public. Instead they launched it through online media, which proved to be a way more succesful.

1. TV advertising has some restrictions concerning language, sexual implications, ... while online media is freer.
2. The Foster Group can reach their target group more efficiently

To support their main ad they also produced four 16 second ads, called the any excuse series. You can watch them below!

The next one is my favourite!! :-)

3 big cheers for their humor!!

Over and out!

Charly