Friday, February 15, 2013

Carlton draught: Big Ad

Carlton Draught's Big Ad was big and expensive but absolutely brilliant!



I'm not going to spoil anything for you, so just take a seat, relax and watch thr Really Big Ad! Below the ad you can read some more information about the ad.



This ad was filmed in Queenstown, New Zeeland in 2005 by director Paul Middleditch, who had already done some funny Hahn Beer commercials and won an Outstanding Funny TV Commercial at the Australian comedy awards in 2003. (funny as hell, will make a blogpost of them within a few days)

But it was Andrew Lesnie, director of photography, known for his work for Lord of the Rings, that really made sure the ad gives you the goosebumps. It does look a lot like a Lord of the Rings setting, doesn't it?

Dramatic surroundings needed support of a dramatic song. Hello there O Fortuna - Carmina Burana! The perfect match was born

By the way, only 300 actors were used to represent 3000 actors, got to love technology!

Those Australians sure are creative and funny.

Keep the beer flowing!

Charly

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