Cold outside

This very moment it is not really warm outside... And that is why I wanted to show you the popular Maes commercial. This is a commercial of a Belgium Beer, not really popular in foreign countries but in Belgium is it pretty popular.

That is not what this is all about, I just wanted to show everyone this commercial, because I think it is funny and that makes it a nice commercial!

Enjoy watching it!

Cheers,

Dominique

Heineken Reveals Winners of 2012 Design Contest

A few months ago Heineken created a contest for its 140th anniversary.  
For this contest Heineken used an interactive Facebook app to find a new design for their limited edition bottle.Today the winners were announced, Mexican design student Rodolfo and Australian freelance designer Lee. Just take a look at the commercial above and everything will be pretty clear!

An amazing contest to connect people from different continents with each other!

Cheers, 

Dominique

Beer & Gastronomy Ambassador 2013

Joachim Boudens Beer & Gastronomy Ambassador 2013


On the 19th of February Joachim Boudens was elected as the 'Beer & Gastronomy Ambassador' for 2013, the election was organized by the prestigious academy 'The Beer society of the low countries'.

The award honors a famous Belgian personality that has distinguished himself in the recent years and has contributed to the promotion of beer & gastronomy. This year the title went to Joachim Budens of the restaurant 'Hertog Jan' in Bruges. A nice recommendation from the new ambassador is to use cherry beer when cooking lobster.




Cheers,

Jonathan

Men with talent!

Heineken, Heineken, Heineken, you make me laugh!

Check it out:

Cheerios

Charly

William Lawson: no rules, great Scotch!

Let's make an exception... and talk about William Lawson. Everyone knows the whiskey brand and probably because of its amazing television commercials! I am sure that almost everyone will agree with me on this one; the advertising campaigns of this whiskey brand are awesome. They always know perfectly how to reach the consumers and the public in general. 

Every year there is a competition for the best advertising campaign of the year and every time William Lawson is part of the selected commercials and it already won the prize of Best Commercial several times. That is why I really want to share these commercials with you! AND of course there is an additional reason... Girls, enjoy it!

 

Cheers, 

Dominique

Bud light and killer commercials

After today we are already half way, only two more days and you can enjoy the weekend! In the meanwhile I will entertain you with some really good Bud Light commercials. It is often proved that a commercial does not have to take long time to be effective and this is what Bud does. They keep it KISS; 'keep it short and simple' as they often say in marketing.

And by the way girls, its Bud Light so less calories! Did someone already drank it? I am curious what the beer tastes like, so let me know! If someone recommends it I will certainly try it!

 



 

Enjoy your Wednesday evening with a beer and some football (probably)!

 

Cheers,

 

Dominique

 





Bavaria: Cultural commercial differences

Let's take a closer look at Bavaria Beer 0,0% alcohol beer and their advertisement in different continents.

Mali (Africa)

Simple advertisement without too much to think about. A case of beer drops down from a truck, a little boy picks it up and makes sure it reaches its destination. African music, very social.

I do find it kind of strange that they use a child to bring the beer to the crowd, even if it's 0,0% alcohol. But I would have chosen an adult.

USA

In the USA and Western Europe they use Celeb Charlie Sheen to endorse the Bavaria 0,0%
As you might or might not know, Charlie Sheen has been in the spotlight for excessive use of alcohol during his time of 2 and a half men.

By using a real life topic, which is rather serious (alcohol addiction), in a funny way with a celebrity that admits he was wrong and who is known for his humor, Bavaria did a good job to promote their 0,0% beer.
A good PR stunt from Charlie Sheen as well as he wants to be in the positive spotlight

Big differences in approaching the target market in different countries/continents.

Charly

Jupiler Force

Jupiler Force was launched a few years ago. Jupiler Force is a naturally brewed soft-drink that is alcohol free without colorants. Jupiler Force was created specially for men. It was a complete new product, it can't be compered with beer, cider or soft drinks. According to research Jupiler is mostly consumed from 5 p.m. so they searched for a drink that could be consumed during the rest of the day. When launched there was only one variety available. Below you can see the Jupiler Force commercial and the making of.

And now the final commercial:

However Jupiler Force wasn't an absolute success, the reviews of the customers were rather disappointing. Jupiler has launched 3 new flavors to react on the rather disappointing reviews of the Jupiler Force The 3 new flavors are:

- Fresh Lime: Bitter sweet taste with a lime punch

- Blood Red Orange: A refreshing drink with blood orange taste

- Zesty Hop: A soft drink with power and a taste of hop.

Let u know what you think of Jupiler Force & the commercial.

Cheers,

Jonathan

Banned commercials

Not all commercials make it to the television screen. Sometimes they are too rude, harmful, offensive, ... Below you can find some commercials that did not make it to the screen. Do you really think that it was the right decision to ban these commercials? Are they really too offensive for women? Please tell us your opinion.

Enjoy your evening!

Cheers,

Dominique

Schneider Beer Advertising

Schneider has launched a typical male/female campaign. The campaign is called: forgiveness to ladies. The campaign shows a compilation of failures men have towards women. You can find the video here below:

What are your thoughts on this campaign?

Cheers,

Jonathan

Hahn Premium Light: Bomb

The Aussies are back, this time I'm going to highlight Hahn Premium Light Beer.

Next 2 commercials are the winners of the Outstanding Funny TV Commercial at the 2003 Australian Comedy Awards. It might be some time ago but it's still as funny as hell!

Like always, sit back, relax and enjoy!

Beanbag Bomb

Personally I really like these commercials because they contain many interesting elements.

In the commercials they firstly grab the attention of the audience by displaying this hot woman with barely any clothes on. She also does this incredible sexy 'I want you'-walk! Afterwards you see her enjoying her free time by sitting near the pool in the sun, in a spa and on a Gondola.
Then finally you have the element of surprise. The guy shows up by jumping on the the beanbag or in the jacuzzi, directly takes a Hahn Premium Light and takes a good zip of the bottle. You see the girl watching back at him but the guy just says 'What?'' like it was the most normal thing in the world.
Catchy slogans as: Some drink it because they're responsible, others because they just looove the taste (with a nice Australian accent)

Spa Bomb

In 2005 Hahn Premium Light aired the Gondola Fishing Ad, a sequel to the award winning Bomb ads.

By using humor, they want to draw the attention that drinking Light Beer is not only responsible when you go out but they also want to inform you that their beer actually tastes good! (which one might not think of light beers)

Did you know: Paul Middleditch also directed 'The Big Ad' for Carlton Draught, which I already discussed a few posts ago.

You have got to hand it to the Aussies, they make some funny ads!

Charly

1664 - Eric Cantona Advertisement

Heineken the producer of Kronenbourg 1664 wants to position their brand as 'a reward for self-confident men'. They are trying to achieve this buy launching a new campaign with former Manchester United footballer Eric Cantona.

The baseline of the campaign is: 'A Taste Suprême'.  In the campaign by Ogilvy & Mather, Cantona is sitting in a bar in the Alsace region of France. In the campaign French hop farmers are pictured as Footballers in England.

The Uk marketing director of Heineken said: 'the new campaign is a humorous homage to the farmers in Alsace who nurture the highly-prized Strisselspalt hops that give 1664 its exceptional taste and aroma.'

You can see the new campaign below:

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What are your views?

Cheers,

Jonathan

Carlton draught: Big Ad

Carlton Draught's Big Ad was big and expensive but absolutely brilliant!

I'm not going to spoil anything for you, so just take a seat, relax and watch thr Really Big Ad! Below the ad you can read some more information about the ad.

This ad was filmed in Queenstown, New Zeeland in 2005 by director Paul Middleditch, who had already done some funny Hahn Beer commercials and won an Outstanding Funny TV Commercial at the Australian comedy awards in 2003. (funny as hell, will make a blogpost of them within a few days)

But it was Andrew Lesnie, director of photography, known for his work for Lord of the Rings, that really made sure the ad gives you the goosebumps. It does look a lot like a Lord of the Rings setting, doesn't it?

Dramatic surroundings needed support of a dramatic song. Hello there O Fortuna - Carmina Burana! The perfect match was born

By the way, only 300 actors were used to represent 3000 actors, got to love technology!

Those Australians sure are creative and funny.

Keep the beer flowing!

Charly

Beer advertising gone wrong

Dear readers,

We always talk about funny, cool and successful beer advertising.
But lets take a look at a commercial which received a lot of negative reactions.

Below you can find the commercial of Kasteelbier, it's a belgian beer brewed by brewery Van Honsebrouck. There are 5 different types of Kasteelbier. the types are blond, dark, tripel, red and cuvée. They are all strong beers with a minimum alcohol percentage of 7% and a maximum of 11%.

In the commercial you see a man relaxing in his sofa, but he is missing 'something'. His wife enters the room and brings him a Kasteelbier.

This commercial received a lot of negative attention and especially from female friendly organisations. (IGVM, institute for the equality of woman and men)

Personally I think it can be viewed as female unfriendly but you don't have to take everything so seriously.

As a reaction on the negative reactions regarding the female unfriendly aspect, they launched a new commercial, this time with a woman as leading actor.

Watch the commercials for youself and let us know what you think.

It's a very good beer by the way! ;)

Cheers,

Tim Dirven

Frisky Beer Friday Part II

Every Friday its time for our Frisky Beer Friday Post. For introducing the weekend we will provide you with some casual, funny beer pictures and movies. Here is Part II, Enjoy:

We from BeerOhBeer Marketing Blog wish you all a good weekend, Enjoy (with a beer)!

Cheers,

Jonathan 

Don't forget the UK!

Before coming to the UK, I never thought one second about British beers. After one month, I know now that Carling is an English beer and that some of their commercials are too funny not to share them with you! Of course a commercial cannot always be funny, so that's why I also added a few other good commercials from the beer!

I really like the first commercial that is posted below, who does not want this man?!
 

 

Enjoy Valentine's Day!

Cheers,

Dominique

That calls for a Carlsberg - The Crate Escape

Last year Carlsberg changed their slogan from 'Probably the best beer in the world' to 'That calls for a Carlsberg'. In the beginning this seemed a strange marketing move since everyone was familiar with the 'Probably the best beer in the world' slogan. The old Carlsberg slogan was first used in the mid 1970s so it lasted for quite a while. According to Jorgen Rasmsusen, the chief executive from Carlsberg the change was necessary in order to compete with the booming Asian beer markets. In the Asian culture the 'Probably the best' part is a problem, it means definitely not the best. With the change Carlsberg hopes to increase their presence on this booming market. 

Together with this new slogan came the first commercial, 'The Crate Escape' based on the movie 'The Grate Escape'.

The commercial shows the story of a few men who are going on wellness weekend with their girlfriend. The aren't exactly having the time of their lives until they see a Carlsberg factory through the window. They decide to build a tunnel to the factory and fetch a crate of Carslberg, 'That calls for a Carlsberg' off course. You can find the commercial below:

What are your thoughts on this commercial and the change of slogan?

Cheers,

Jonathan