Frisky Beer Friday Part III

Every Friday its time for our Frisky Beer Friday Post. For introducing the weekend we will provide you with some casual, funny beer pictures and movies. Here is Part III, Enjoy:

We from Beer Oh Beer Marketing Blog wish you a very happy weekend.

Cheers,

Jonathan

Carlsberg - Beer Market Growth

In 2010 the Danish Beer Brewer had every confidence in a steady growth of the lager market. Carlsberg had set a profit target of 20% in 2010. It's now clear that beer companies can't achieve these targets without acquisitions, 'growth in new countries & markets' and addition of new products to the portfolio.

The difficult situation in Russia, a big market for Carlsberg is one of the reasons for the declining profit margins. The profit margin in 2012 dropped to 14,6%. The Russian government is tightening the regulations on the alcohol market. They do this in order to try to reduce the alcohol abuse in the country.

For the next few years Carlsberg is going to focus more on Western Europe in order to stabilize their position.

The American research bureau Consumer Edge Insight did a research to find out why the beer consumption is slowing down in most parts of the world. The most important cause is the evolution in taste according to 51% of the females and 45% of the males., this explains also why there is such a wide variety of beer tastes available on the market. Health reasons is number 2 according to the research. The third reason according to the investigation is that beer is seen as a 'fat maker'.
Source: Beernet.com  

What are your views on the results of this research?

Cheers,

Jonathan

Jupiler Force

Jupiler Force was launched a few years ago. Jupiler Force is a naturally brewed soft-drink that is alcohol free without colorants. Jupiler Force was created specially for men. It was a complete new product, it can't be compered with beer, cider or soft drinks. According to research Jupiler is mostly consumed from 5 p.m. so they searched for a drink that could be consumed during the rest of the day. When launched there was only one variety available. Below you can see the Jupiler Force commercial and the making of.

And now the final commercial:

However Jupiler Force wasn't an absolute success, the reviews of the customers were rather disappointing. Jupiler has launched 3 new flavors to react on the rather disappointing reviews of the Jupiler Force The 3 new flavors are:

- Fresh Lime: Bitter sweet taste with a lime punch

- Blood Red Orange: A refreshing drink with blood orange taste

- Zesty Hop: A soft drink with power and a taste of hop.

Let u know what you think of Jupiler Force & the commercial.

Cheers,

Jonathan

Let me introduce you, the beer bloggers..

 Beer blog posts will be made by one of the 7 team members, a small presentation of each one is added here... Everyone of us is a beer lover and of course a marketing addict.

LU LU

Country of origin: China
Personal motto: Better late than never
Favorite beer: Harbin Beer
Favorite beer slogan: ICE UNLIM. WALKING BESIDE ME
Favorite beer advertising campaign: Ha er bing city beer festival

Jonathan Neubourg

Country of origin: Belgium
Personal motto: Impossible Is Nothing.
Favourit beer: Duvel
Favourit beer slogan: Mannen weten waarom - Jupiler
Favourit beer advertising campaign: Heineken Walk In Fridge.  

Charly Straatman

Country of origin: Belgium
Personal motto: You only live once!
Favourite beer: Stella Artois
Favourite beer slogan: Heineken refreshes the parts other beers cannot reach.
Favourite beer advertising campaign:The Crate Escape - Carlsberg Commercial

Tim Dirven

Country of origin: Belgium
Personal motto: Act as if it were impossible to fail
Favourit beer: Gulden Draak 9000
Favourit beer slogan: "Oh, yeah!" - Duff beer
Favourit beer advertising campaign: Carlton Draught- Beer Chase

Sébastien Blomme

Country of origin: Belgium

Personal motto: One life, one shot, make it count

Favourit beer: Corona

Favourit beer slogan: Find your beach - Corona

Favourit beer advertising campaign: Banned Guiness TV Commercial

Temitope Abodunrin  

Country of origin: Nigeria

Personal motto: Bigger and stronger

Favourit beer: Star lager beer

Favourit beer slogan: Shine on- Star lager beer

Favourit beer advertising campaign: Shine on

Dominique Tilleman

Country of origin: Belgium

Personal motto: Never regret something that once made you smile

Favourit beer: Corona

Favourit beer slogan: Hooray beer! - Red Stripe

Favourit beer advertising campaign: Heineken Walk In Fridge.

Cheers,

Dominique