Let's make an exception... and talk about William Lawson. Everyone knows the whiskey brand and probably because of its amazing television commercials! I am sure that almost everyone will agree with me on this one; the advertising campaigns of this whiskey brand are awesome. They always know perfectly how to reach the consumers and the public in general. Every year there is a competition for the best advertising campaign of the year and every time William Lawson is part of the selected commercials and it already won the prize of Best Commercial several times. That is why I really want to share these commercials with you! AND of course there is an additional reason... Girls, enjoy it!
After today we are already half way, only two more days and you can enjoy the weekend! In the meanwhile I will entertain you with some really good Bud Light commercials. It is often proved that a commercial does not have to take long time to be effective and this is what Bud does. They keep it KISS; 'keep it short and simple' as they often say in marketing.
And by the way girls, its Bud Light so less calories! Did someone already drank it? I am curious what the beer tastes like, so let me know! If someone recommends it I will certainly try it!
Enjoy your Wednesday evening with a beer and some football (probably)!
Jupiler Force was launched a few years ago. Jupiler Force is a naturally brewed soft-drink that is alcohol free without colorants. Jupiler Force was created specially for men. It was a complete new product, it can't be compered with beer, cider or soft drinks. According to research Jupiler is mostly consumed from 5 p.m. so they searched for a drink that could be consumed during the rest of the day. When launched there was only one variety available. Below you can see the Jupiler Force commercial and the making of.
And now the final commercial:
However Jupiler Force wasn't an absolute success, the reviews of the customers were rather disappointing. Jupiler has launched 3 new flavors to react on the rather disappointing reviews of the Jupiler Force The 3 new flavors are:
- Fresh Lime: Bitter sweet taste with a lime punch
- Blood Red Orange: A refreshing drink with blood orange taste
- Zesty Hop: A soft drink with power and a taste of hop.
Let u know what you think of Jupiler Force & the commercial.
Not all commercials make it to the television screen. Sometimes they are too rude, harmful, offensive, ... Below you can find some commercials that did not make it to the screen. Do you really think that it was the right decision to ban these commercials? Are they really too offensive for women? Please tell us your opinion.
Schneider has launched a typical male/female campaign. The campaign is called: forgiveness to ladies. The campaign shows a compilation of failures men have towards women. You can find the video here below:
Hahn Super Dry, a beer brewed by Hahn Brewery has a different view on the brewing process then other beer companies. With a litte idiotic touch they made a very nice and entertaining commercial for their beer.
Let us know what you think about the commercial and if you think you have a commercial worth sharing on the Beer oh Beer blog, let us know!3
Beer oh Beer blog is also on twitter! @Beerohbeermarke
Last year Carlsberg changed their slogan from 'Probably the best beer in the world' to 'That calls for a Carlsberg'. In the beginning this seemed a strange marketing move since everyone was familiar with the 'Probably the best beer in the world' slogan. The old Carlsberg slogan was first used in the mid 1970s so it lasted for quite a while. According to Jorgen Rasmsusen, the chief executive from Carlsberg the change was necessary in order to compete with the booming Asian beer markets. In the Asian culture the 'Probably the best' part is a problem, it means definitely not the best. With the change Carlsberg hopes to increase their presence on this booming market.
Together with this new slogan came the first commercial, 'The Crate Escape' based on the movie 'The Grate Escape'.
The commercial shows the story of a few men who are going on wellness weekend with their girlfriend. The aren't exactly having the time of their lives until they see a Carlsberg factory through the window. They decide to build a tunnel to the factory and fetch a crate of Carslberg, 'That calls for a Carlsberg' off course. You can find the commercial below:
What are your thoughts on this commercial and the change of slogan?
Tonight at 11.30pm UK time the Super Bowl XLVII kicks off at New Orleans. For sports fans the Super Bowl is the biggest one day sports event in the world, for marketeers the Super Bowl means a high tide as well.
In a previous post we already showed one of the new commercial that will be aired tonight. In this post we show our top 3 selection of beer commercials throughout the years:
3. Michelob Ultra Amber Super Bowl XL Commercial
2. Heineken Super Bowl Commercial
1. The Budweiser Wassup Commercial
The Budweiser Wassup Prequals:
Please feel free to share your thoughts on these commercials and send in your favorite commercials. Enjoy the game with a 'beer' tonight.
With Super Bowl only a few hours away, we were curious about the new commercials that would be launched during this big event.
What we found was a commercial for Budweiser called "brotherhood".This time it's not a funny or sexy commercial like usually but a commercial with a sensitive side. The commercial features the Clydesdales, they represent the tradition, the heritage and the quality of the Budweiser brand.
Anheuser-Bush, the brewing company behind Budweiser, will be spending more than 20 million dollar on Super Bowl commercials in 2013.
Watch the commercial below:
If you are interested in the whole story behind this commercial, you can read it here in an article from http://www.dailymail.co.uk
Below you can find the Budweiser commercials from the previous years:
