Overview of the Beer events in the UK

If you are interested in an overview of the beer events in the UK the website 'Aletalk' has compiled a list with all the beer events & festivals in the UK.

You can find the complete list here.

Enjoy,

Cheers,

Jonathan

Beer & Gastronomy Ambassador 2013

Joachim Boudens Beer & Gastronomy Ambassador 2013


On the 19th of February Joachim Boudens was elected as the 'Beer & Gastronomy Ambassador' for 2013, the election was organized by the prestigious academy 'The Beer society of the low countries'.

The award honors a famous Belgian personality that has distinguished himself in the recent years and has contributed to the promotion of beer & gastronomy. This year the title went to Joachim Budens of the restaurant 'Hertog Jan' in Bruges. A nice recommendation from the new ambassador is to use cherry beer when cooking lobster.




Cheers,

Jonathan

Frisky Beer Friday Part III

Every Friday its time for our Frisky Beer Friday Post. For introducing the weekend we will provide you with some casual, funny beer pictures and movies. Here is Part III, Enjoy:

We from Beer Oh Beer Marketing Blog wish you a very happy weekend.

Cheers,

Jonathan

William Lawson: no rules, great Scotch!

Let's make an exception... and talk about William Lawson. Everyone knows the whiskey brand and probably because of its amazing television commercials! I am sure that almost everyone will agree with me on this one; the advertising campaigns of this whiskey brand are awesome. They always know perfectly how to reach the consumers and the public in general. 

Every year there is a competition for the best advertising campaign of the year and every time William Lawson is part of the selected commercials and it already won the prize of Best Commercial several times. That is why I really want to share these commercials with you! AND of course there is an additional reason... Girls, enjoy it!

 

Cheers, 

Dominique

Heineken - Beer Lipgloss

Heineken has launched a lipgloss with beer taste a while ago. Is this a way to reach a new target group or just a marketing action. I don't think many women would want to walk around all day with the taste of beer on their lips. On the marketing side on the other hand this is indeed a good move. Many people have/will talk about it which creates awareness for the brand. Below you'll find the commercial:

Has annyone tried it? What are your views?

Cheers,

Jonathan

1664 - Eric Cantona Advertisement

Heineken the producer of Kronenbourg 1664 wants to position their brand as 'a reward for self-confident men'. They are trying to achieve this buy launching a new campaign with former Manchester United footballer Eric Cantona.

The baseline of the campaign is: 'A Taste Suprême'.  In the campaign by Ogilvy & Mather, Cantona is sitting in a bar in the Alsace region of France. In the campaign French hop farmers are pictured as Footballers in England.

The Uk marketing director of Heineken said: 'the new campaign is a humorous homage to the farmers in Alsace who nurture the highly-prized Strisselspalt hops that give 1664 its exceptional taste and aroma.'

You can see the new campaign below:

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What are your views?

Cheers,

Jonathan

The Beer Marketing Awards

Dear BeerOhBeer readers,

Did you know that there are beer marketing awards in the UK? Well now you know! 

Because of these awards the marketeers and creative teams behind the brand will be celebrated, that is, if they win.

The awards will be presented at the Truman Brewery on Wednesday 13th March 2013, the entries for the Beer Marketing Awards are already closed. 

Below you can find the categories of the Beer Marketing Awards:

1. Best advertising campaign -Print
2. Best advertising campaign - Broadcast
3. Best use of Social Media
4. Best public relations campaign
5. Best Branding/design
6. Best use of competitions
7. Best integrated campaign
8. Best stunt / guerrilla marketing
9. Best business to business campaign
10. Best website
11. Best use of sponsorship
12. Best use of Merchandise
13. Overall winner
14. Outstanding individual achievement

So like I said the before, the awards will be presented the 13th of march 2013.

For more information click here.

If you want to attend the Beer Marketing Awards, you can always buy tickets online

I hope you guys are looking as much forward to these awards like I do!

Once the winners are announced I will make a new post about these awesome awards!

Cheers,

Tim Dirven

Don't forget the UK!

Before coming to the UK, I never thought one second about British beers. After one month, I know now that Carling is an English beer and that some of their commercials are too funny not to share them with you! Of course a commercial cannot always be funny, so that's why I also added a few other good commercials from the beer!

I really like the first commercial that is posted below, who does not want this man?!
 

 

Enjoy Valentine's Day!

Cheers,

Dominique

Let me introduce you, the beer bloggers..

 Beer blog posts will be made by one of the 7 team members, a small presentation of each one is added here... Everyone of us is a beer lover and of course a marketing addict.

LU LU

Country of origin: China
Personal motto: Better late than never
Favorite beer: Harbin Beer
Favorite beer slogan: ICE UNLIM. WALKING BESIDE ME
Favorite beer advertising campaign: Ha er bing city beer festival

Jonathan Neubourg

Country of origin: Belgium
Personal motto: Impossible Is Nothing.
Favourit beer: Duvel
Favourit beer slogan: Mannen weten waarom - Jupiler
Favourit beer advertising campaign: Heineken Walk In Fridge.  

Charly Straatman

Country of origin: Belgium
Personal motto: You only live once!
Favourite beer: Stella Artois
Favourite beer slogan: Heineken refreshes the parts other beers cannot reach.
Favourite beer advertising campaign:The Crate Escape - Carlsberg Commercial

Tim Dirven

Country of origin: Belgium
Personal motto: Act as if it were impossible to fail
Favourit beer: Gulden Draak 9000
Favourit beer slogan: "Oh, yeah!" - Duff beer
Favourit beer advertising campaign: Carlton Draught- Beer Chase

Sébastien Blomme

Country of origin: Belgium

Personal motto: One life, one shot, make it count

Favourit beer: Corona

Favourit beer slogan: Find your beach - Corona

Favourit beer advertising campaign: Banned Guiness TV Commercial

Temitope Abodunrin  

Country of origin: Nigeria

Personal motto: Bigger and stronger

Favourit beer: Star lager beer

Favourit beer slogan: Shine on- Star lager beer

Favourit beer advertising campaign: Shine on

Dominique Tilleman

Country of origin: Belgium

Personal motto: Never regret something that once made you smile

Favourit beer: Corona

Favourit beer slogan: Hooray beer! - Red Stripe

Favourit beer advertising campaign: Heineken Walk In Fridge.

Cheers,

Dominique 

Stella Artois, the differences in marketing between Belgium & the UK.

Stella Artois is as we all know a Belgian Beer brand owned by Anheuser-Busch Inbev, the world’s largest brewer. Stella has been brewed in Leuven since 1926.  The alcohol content of Stella in Belgium is 5.2%, in the UK the alcohol content has been lowered to 4.8%. In the UK, the Republic of Ireland, Canada and New Zeeland Anheuser-Busch InBev launched a Stella lager with 4% alcohol content.

On a marketing / advertising level there are also some differences between the Belgian and UK market.  In Belgium Stella is marketed as a regular lager, in other countries like the UK Stella is marketed as a Premium Lager sold at an higher price with a modified marketing & advertising campaign. The Slogan in the UK for example was ‘Reassuringly Expensive’, this highlites the premium positioning. These differences in positioning can be seen in the commercials in the different countries. In the video's below you can see that the UK commercial focus on the 'Premium' aspect. The use of French language & slogan highlites the 'Premium' & 'Classy' character of Stella in the UK.

Stella Marketing Belgium: 

Stella Marketing UK: 

Feel free to share you comments or react via Twitter at @BeerOhBeerMarketing.

Cheers,

Jonathan

Superbowl Beer ads during the game!

Superbowl is on its way! And we just saw the first Budweiser commercial flashing on our screen just after the first touchdown of Baltimore!

You can see the teaser of the commercial below. We will post the full commercial once it's available on the internet!

Enjoy the commercial and the Superbowl!

Tim

Best Super Bowl Beer Commercials

Tonight at 11.30pm UK time the Super Bowl XLVII kicks off at New Orleans. For sports fans the Super Bowl is the biggest one day sports event in the world, for marketeers the Super Bowl means a high tide as well. 

In a previous post we already showed one of the new commercial that will be aired tonight. In this post we show our top 3 selection of beer commercials throughout the years:

3. Michelob Ultra Amber Super Bowl XL Commercial

2. Heineken Super Bowl Commercial

1. The Budweiser Wassup Commercial

The Budweiser Wassup Prequals:

Please feel free to share your thoughts on these commercials and send in your favorite commercials. Enjoy the game with a 'beer' tonight.

Jonathan

Superbowl beer commercial 2013: Budweiser

With Super Bowl only a few hours away, we were curious about the new commercials that would be launched during this big event. 

What we found was a commercial for Budweiser called "brotherhood".This time it's not a funny or sexy commercial like usually but a commercial with a sensitive side. The commercial features the Clydesdales, they represent the tradition, the heritage and the quality of the Budweiser brand.

Anheuser-Bush, the brewing company behind Budweiser, will be spending more than 20 million dollar on Super Bowl commercials in 2013.

Watch the commercial below:

If you are interested in the whole story behind this commercial, you can read it here in an article from http://www.dailymail.co.uk

Below you can find the Budweiser commercials from the previous years:

2012:

2011:

2010:

Let us know what you think about the commercials.

Tim Dirven