Office filled with balloons!

Heineken presented a new campaign in Brazil a few weeks ago. The aim of the campaign is to get more fans in Brazil by following the principle 1 like is 1 incentive. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office of Heineken. The page has already gained thousands of new likes in just a few days and you can probably imagine the result...

Watch the video below for an example, hopefully you speak Portuguese!

 Maybe an idea for Stella or Jupiler?

Cheers,

Dominique

Heineken: The Candidate

Goodmorning beerlovers.

Let start the day with a funny viral commercial from Heineken. Everybody knows how hard it is these days to find a job. Well the creative marketers from Heineken found a funny and interesting solution on how to pick the right person for the job.

In the commercial they made the job interview a little different than usual, holding the boss's hand, reviving the boss after he passes out and saving an employee after a fire.

And the great thing about this commercial is that one of the candidates really gets the job!

Let us know what you think of the commercial and how you would response in these situations. I know I would not feel very comfortable.

Cheers,

Tim Dirven

Heineken Reveals Winners of 2012 Design Contest

A few months ago Heineken created a contest for its 140th anniversary.  
For this contest Heineken used an interactive Facebook app to find a new design for their limited edition bottle.Today the winners were announced, Mexican design student Rodolfo and Australian freelance designer Lee. Just take a look at the commercial above and everything will be pretty clear!

An amazing contest to connect people from different continents with each other!

Cheers, 

Dominique

Men with talent!

Heineken, Heineken, Heineken, you make me laugh!

Check it out:

Cheerios

Charly

Creative Beer Advertising Prints

Greetings awesome followers,

Below you can find some creative beer advertisement prints. Let us know what you think and if you have another interesting print let us know or post it in the comment section.

Carlsberg:

Budweiser:

Budweiser:

TsingTao:

Goldstar:

Guinness:

Heineken:

Cheers,

Tim Dirven

Heineken - Beer Lipgloss

Heineken has launched a lipgloss with beer taste a while ago. Is this a way to reach a new target group or just a marketing action. I don't think many women would want to walk around all day with the taste of beer on their lips. On the marketing side on the other hand this is indeed a good move. Many people have/will talk about it which creates awareness for the brand. Below you'll find the commercial:

Has annyone tried it? What are your views?

Cheers,

Jonathan

Heineken says NO to dog fights!

A few days ago pictures of a Heineken supporting a dog fight showed up on social media as Facebook and Twitter. People were shocked and started sharing this picture, which lead to a crisis situation for Heineken that actually had nothing to do with it!

I was also shocked when I saw the picture circulating on the internet, if there is anything I hate it is definitely animal cruelty! Of course Heineken had to react to this and has done this by putting it straight, that the company has nothing to do with it!

This is what they call crisis communication and in the end I think they handled it very well! Things like these can damage your image in a second and can have major consequences for a company.

This is how Heineken reacted:

Images continue to circulate in social media channels showing a dog fight, with Heineken® banners clearly visible in the background. This is very distressing and totally unacceptable. As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and - more important - against our company values.  

Since this matter was brought to our attention via Facebook we have conducted an investigation and now know that:

•  The venue is a nightclub in Mongolia
•  The venue hosted a dog fight of which we had no knowledge and were not involved in any way
•  The venue owner has verbally confirmed that Heineken® banners are visible in the pictures because the previous evening the club had been decorated for a promotional event and he had failed to remove the banners once it was over. This event was in no way related to the dog fight

Based on this we have taken the following immediate actions:

•  Removed all remaining promotional materials from the venue
•  Withdrawn all current product stock from the club
•  Ceased our relationship, ensuring our brands will not be available in the club again
•  Instructed our distributor to check every location where our brands can be enjoyed to ensure such illegal activities are not taking place. If there is any suggestion that they are, we will take the same action and remove our products
• Continue to ensure our strict advertising and promotion guidelines are enforced both to the letter and the spirit of their intent

We want to thank our consumers on-line for bringing this issue to our attention. We are shocked and disappointed by these images. We fully understand the level of negative feeling amongst consumers based on what they have seen. We appreciate that the vast majority have asked for our point of view before making a judgment. We encourage our consumers to continue to use social media channels to alert us to any situation where they feel our brands are being misrepresented, so that we can take the appropriate actions.

This is what they call crisis communication and in the end I think they handled it very well! Things like these can damage your image in a second  and can have major consequences for a company!

Let's drink a Heineken and cheers, 

Dominique 

Heineken Champions league prank!

Remember this one from Heineken?

Heineken asked people to persuade their friends, boyfriends, colleagues, ... to go and watch a classic concert on 21st February 2010. However on that same day there was the most important game of the year for AC Milan as they were playing Real Madrid. Many guys were tricked to go to see the concert but they didn't know what was going to happen next.

In my opinion one of the best viral marketing stunts in beer ever pulled off!

Got better ones? Please share!

I'll be drinking one to that!

Cheers

Charly

Best Super Bowl Beer Commercials

Tonight at 11.30pm UK time the Super Bowl XLVII kicks off at New Orleans. For sports fans the Super Bowl is the biggest one day sports event in the world, for marketeers the Super Bowl means a high tide as well. 

In a previous post we already showed one of the new commercial that will be aired tonight. In this post we show our top 3 selection of beer commercials throughout the years:

3. Michelob Ultra Amber Super Bowl XL Commercial

2. Heineken Super Bowl Commercial

1. The Budweiser Wassup Commercial

The Budweiser Wassup Prequals:

Please feel free to share your thoughts on these commercials and send in your favorite commercials. Enjoy the game with a 'beer' tonight.

Jonathan