Heineken presented a new campaign in Brazil a few weeks ago. The aim of the campaign is to
get more fans in Brazil by following the principle 1 like is 1 incentive. For every Brazilian user who likes the Heineken Facebook page, one
balloon is blown up and put in an office of Heineken. The page has already gained thousands of new
likes in just a few days and you can probably imagine the result...
Watch the video below for an example, hopefully you speak Portuguese!