Heineken has launched a lipgloss with beer taste a while ago. Is this a way to reach a new target group or just a marketing action. I don't think many women would want to walk around all day with the taste of beer on their lips. On the marketing side on the other hand this is indeed a good move. Many people have/will talk about it which creates awareness for the brand. Below you'll find the commercial:
Has annyone tried it? What are your views?