Wednesday, February 13, 2013

Heineken Champions league prank!

Remember this one from Heineken?

Heineken asked people to persuade their friends, boyfriends, colleagues, ... to go and watch a classic concert on 21st February 2010. However on that same day there was the most important game of the year for AC Milan as they were playing Real Madrid. Many guys were tricked to go to see the concert but they didn't know what was going to happen next.

In my opinion one of the best viral marketing stunts in beer ever pulled off!

Got better ones? Please share!

I'll be drinking one to that!



1 comment:

  1. SAT scores are going up, that tells you that the state interest in the UK. NAMization America should not lose? The overall decline in college attendance is the only explanation I can see for this, or big dumb students the state to go to a community college in the UK to have a greater tendency (not sure if it is the case).