BrewDog is a wicked independent brewery in Scotland. The company started in 2007, it is young, dynamic and fun. Seems also like a nice working environment. I have been reading the blog all day, watching their videos, it is just so amazing from the perspective of a marketer, a foodie and a beer lover. They proclaim THE BEER REVOLUTION!
“Act crazy, be heavily armed at all times and scream in German.”
Take a look at this video which will explain more about BrewDog:
They have a nice product portfolio of different craft beer, cool modern packaging, and wicked product names like: Dead Pony Club, 5am Saint, Punk IPA, Libertine Black Ale, Anarchist/Alchemist, 32% Tactical Nuclear Penguin,…
32% Tactical Nuclear Penguin, is the strongest beer in the world. They also made a funny video about this product and how they won the title from the Germans: Sink the Bismarck! By BrewDog
The look of these bottles, the name, the ingredients, the young responsible craziness and the conviction of bringing not an alcohol but a perfect crafted beer with plenty of savors to enjoy with some food. A list of suggested matching food with beer is available on the blog, which as a foodie is amazing for me.
From the marketing point of view, they are very active online:
A very attractive website
Nice blog with a lot of good content
Bars across the UK
As last I would like to present you a new human achievement: Sunk Punk!
Look at the following to know what’s the new Human Achievement!