This amazing marketing stunt was pulled by Corona Extra and advertising agency Cramer-Krasselt. For one whole week followers had to lay off their social networks. During this week the followers can check in on the mobile website of “Find your beach” to tell in which pub they are enjoying their Corona. Challenges were proposed by Corona with which followers could win credits. Approximately 40 000 pictures of followers enjoying a Corona have been uploaded to Corona’s official website.
Find your Beach!To learn more check the Youtube clip.