Saturday, February 9, 2013

Carlsberg Viral

On of the best viral beer commercials was made by Carlsberg last year.  In this commercial Carlsberg placed 148 bikers in a movie theatre in Brussels, Belgium. There were only 2 free seats in the middle of the theatre, in between all those bikers. Most of the couples found it uncomfortable to sit in between those rough bikers. After a few seconds they where offered a Carlsberg and the new slogan 'That Calls For A Carlsberg' was shown on the theatre screen. The viral was made to launch the new slogan 'That Calls For A Carlsberg' in Belgium. The commercial became a huge success on the internet in Belgium and the rest of the world.

What are your thoughts on this action?



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