Women are often forgotten when talking about beer, don’t you think so? Of course women can drink beer and there does not have to be a difference between beer for men and beer for women, but when you take a look at this from a marketing kind of view, women are not often targeted. However there are a few beer companies who tried to target especially women for example Heineken. Charli was created by Heineken in 2007, the beer combines cider, barley malt and fruit flavours. This beer was meant as an alternative to white wine, it contains 5% alcohol. Heineken adapted its way of communication for the beer so that it would be attractive for women by creating a sexy tap for Charli and the beer was packaged in attractive bottles. Nowadays, 6 years later Charli has a new name, namely Jillz.
However Heineken was not the first brewery to launch a beer for female beer lovers there is also Karla (Germany) and Karmi (Poland). Are there any women or maybe men, who already heard about this beers or tried them already? Me personally… I never had heard of them before today, but if I would see one of these beers on the shelves in the supermarket I would definitely buy one to try one.
Enjoy your evening!