Probably one of the most famous movies of product placement in Marketing, with brands like Aston Martin, Omega, BMW, British Airways, Perrier, Coca Cola Zero and much more. For the last quarter of 2012, the new James Bond 007 movie Skyfall has brought his load of Marketing with him. Several marketing actions in real life have created an enormous buzz for these brands.
Visit
Britain: Bond is Great Britain
VisitBritain
has developed a new commercial to promote UK as a travel destination, and has
chosen the characteristics of James Bond as the theme associated to Britain.
Coca Cola
Zero: Unlock the 007 in you, you have 70 seconds!
The Duval
Guillaume Agency has developed a game in real life in the railway station in
Antwerp, Belgium, to “Unlock the 007 in you”. Watch the video to learn more.
Heineken:
Crack the case
Finally, the
subject of this post is the placement of Heineken in the new James Bond movie,
Skyfall. Replacing probably the classic James Bond drink, a “Dry martini,
stirred not shaken”.
Crack the
case was developed by the advertising agency Wieden + Kennedy
Amsterdam. Launched on the 20th September, this game has taken
viewers into the ultimate James Bond test. The test takes place on a train
where Bérénice Marlohe ask you to help her open the briefcase of James Bond
before his villains gets to the case.
Hi,
ReplyDeleteYou guys have a great blog. Strong ads and very up to date topics.
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Hi Thibault, Thanks for the nice compliment. And thanks for linking our website, I just linked your website to ours as well. Very interesting website and nice content by the way! Keep up the good work! Tim
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